If you're looking for the best ways to reach local consumers, you've come to the right place. View Social Cali agency in Rocklin here. There are many forms of advertising available to reach local audiences – TV, print, radio, social media, and podcasts. But what do consumers really trust? This study from Clutch reveals the top three forms of advertising that consumers trust the most.


When it comes to reaching consumers, TV is one of the most trusted advertising mediums. Nearly nine out of ten households in the United States have at least one television. The medium can reach large groups of people in a relatively short amount of time. It can also reach large numbers of people across all age groups. For example, 81% of millennials in the age range of 18 to 34 watch TV at least once a week. While this may not be representative of the population of Rocklin, it is still a significant demographic for a variety of products and services.

While television ads can cost more than other advertising mediums, they have the potential to reach the largest number of consumers. This is because television offers both visual and auditory stimulation. The ability to demonstrate how a product works is another reason consumers trust TV more than other forms of advertising.


One of the biggest advantages of print advertising is its longevity. Consumers will often read a brochure several times, which is a big advantage over electronic media, which people often discard after one read. Additionally, print media helps build shopper loyalty. In fact, 68% of retail stores say they rely on print advertising as the best strategy for their advertising.

Although digital advertising has grown rapidly, print remains the most reliable way for consumers to buy and absorb information. The benefits of print advertising are significant to everyone involved, from businesses to consumers.

Social media

Consumers are increasingly turning to social media as an advertising medium. This trend is likely to continue and even accelerate in the future, especially as the digital transformation continues to evolve. Harris Poll, a global research firm, conducted a survey of 1,000 US consumers and 250 business leaders to examine the relationship between social media and organizations.

Social media is an increasingly important means of marketing, not only for businesses but for artists and consumers as well. It allows consumers to easily share information, express themselves, and make friends. But it also has its limits. Some people have argued that social media creates echo chambers, promoting political homophily. The idea of'social in-groups' is not new; it has been documented that people prefer to be in groups of like-minded individuals.


Podcasts are a proven marketing tool for attracting attention. According to a recent survey by Maru/Matchbox, nearly 70% of US podcast listeners have searched online for more information about a product endorsed by a podcast host. Of these, 29% have bought the advertised product. Another survey by Sortlist showed that podcast advertising is effective in B2B marketing. In Germany, for example, 36% of responding small and medium business managers had already bought a product endorsed by a podcast. And in Spain, 37% of responding small business managers said they could imagine buying a product endorsed by a podcaster.

The success of a podcast advertising campaign depends on choosing the right podcasts for the right audience. A recent study found that listeners trust podcasts more than other forms of advertising. According to the research, 41 percent of listeners trust commercials that they hear on podcasts.

Additionally, 80 percent of listeners have taken some sort of action after hearing a podcast ad. Furthermore, podcasts offer advertisers the ability to target listeners by age, interests, zip code, and city. This helps businesses target a local market with regional offers and products. They can also use retargeting display advertisements to reach listeners who have previously been exposed to a podcast advertising campaign.

Out of home

If you are looking for ways to promote your business in an effective manner, one of the best options is to use Digital Marketing Agency in Rocklin. These types of advertisements can reach a large number of consumers.

They are effective for a number of reasons. These advertising methods can be found on a variety of structures, including billboards and other outdoor structures. All you need is permission from the owner of the structure you're interested in advertising on.

Out-of-home advertising is one of the oldest forms of advertising, but it has become increasingly relevant in today's media landscape. Thanks to the use of data insights, brands can target their audiences in real-time and make the most of their exposure.

These media outlets can also be effective in creating a positive emotional response from consumers. Furthermore, out-of-home advertising is one of the most trusted media by consumers, next to print, and is often a trusted source of information.